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The 20th Solheim Cup arrives at Bernardus Golf next week with a partner roster that reaches far beyond logos and hospitality. From Trackman technology and John Deere machinery to E-Z-GO's tournament fleet and adidas activations, sponsors are becoming part of the event itself.
Kroll, WeFi Technology Group, Ares Management, Standard Bank Group, The Consello Group, NorthMarq Capital and Soundcore Capital Partners have all entered golf sponsorship for the first time in 2026, part of a professional golf sponsorship market projected to grow from roughly $2.3 billion in 2024 to $4.0 billion by 2032.
LIV Golf reports sponsorship revenue up 40% year-over-year and ticket sales up 130%. The gap between those two numbers is the actual story: sponsors are pricing audience access, not event prestige.