David Mullins
David Mullins is an entrepreneur and growth strategist who builds and scales businesses across golf, fintech, AI, sport, media and property. He founded SmartGolfHub to bring the same commercial discipline — partnerships, distribution, and revenue — to an industry he sees as chronically under-monetised. He operates internationally, with a particular focus on the UK and the Gulf.
More from David →Published on SmartGolfHub
- Clubs & Resorts Golf may need fewer institutions, not fewer golf courses
- Sponsorship The Solheim Cup isn't selling sponsorship. It's building a commercial ecosystem.
- Tours & Media LIV Golf spent billions buying attention. Bankruptcy is where it finds out if that's a business.
- Golf Business TGL Was the Product Test. TMRW Sports Is Building the Platform.
- Technology & AI AI is changing how golfers buy clubs, not just how they find them.
- Sponsorship Seven financial firms just sponsored a golf pro for the first time. That's not goodwill, that's targeting.
- Golf Business Golf's five-year boom is levelling off. The operators who win next don't need more demand, they need a better model.
- Investment & Deals KSL just paid up to $3 billion to buy back the club operator it sold twelve years ago.
- Golf Business Topgolf just turned golf into a 30-venue poker tournament. That's the entertainment golf playbook now.
- Technology & AI Golf brands are about to lose a search war they don't know has started.
- Sponsorship LIV Golf's sponsorship revenue jumped 40 percent. The real story is distribution, not money.
- Clubs & Resorts The tee sheet is full. The P&L isn't. The membership revenue gap no one is fixing.
- Opinion Why golf is the most under-monetised premium industry in the world.
- Creators Why Ping is beating bigger golf brands with fewer creators, not more.